Designing systems that work for businesses and the users behind them.
Hi! I’m Yiping, an AI-native product designer with 8 years across B2B2C, monetization, and data platforms. I specialize in the hard middle ground: where business logic gets messy, stakeholder needs diverge, and the UX still has to feel simple. Now at Meta Ads data measurement.
01 · E2E Design · Monetization, AI-assisted, Growth, Platform
Meta-enabled Ads Measurement
Meta’s advertiser data-sharing platform serving 2M+ businesses — improving measurement reliability, onboarding, and lifecycle experiences.
02 · Solo Design · Search, Campaigns, Web
Network Health Intelligence
0→1 AI monitoring platform helping support agents detect and resolve network issues across 40M homes.
03 · Design Lead · Device Automation, Payments, Across Platforms
Property Management Tool
One platform for property operations, payments, and device maintenance for 3,500+ residential units.
04 · Tokens & Variables, Micro Interaction
Dark & Light Design System
Token-based theming system enabling accessible dark and light modes across 3 product lines.
05 · Solo Design · Executive Leaders, Data Viz
Financial Dashboards
Analytics and data visualization suite powering board-level decisions for executive leadership.
06 · UX/UI, SaaS, Work Order, IoT Device App
Supply Chain Ecommerce Tool
Next-generation order fulfillment and shipment workflows that cut warehouse data-entry time by 40%.
07 · UX/UI, DataViz
Enterprise Design System
Design system built from scratch, unifying standards and product quality with 48 categories and 152 components.